[This appeared in our March newsletter. Wanna subscribe? Do it now!] I’ve yet to work with a client who doesn’t use the word “welcoming” in some way to describe the website they want. No doubt that goes for just about anyone reading this article right now. In fact, most people will spend considerable thought and effort coming up with the best open-looking fonts, the friendliest text, the warmest colors when it comes to designing a website or online course, all in the service of being more appealing to their audience. For this, I commend them. But you can’t really be selectively welcoming. “Welcome,” by definition means everybody, not cherry-picking the people who are the easiest to accommodate. It means you need to make your website accessible. It also happens to be a legal requirement for many states who have to comply with Section 508. So your job - if you're serious about welcoming - is to make sure your website appears for everybody, no matter if they’re using an iPad, have low vision or some other disability that prevents them from using your website as you intended. Where to start? An accessibility evaluation is the best place. Talance works with many government clients who are required to follow Section 508 accessibility rules, so we can give your site a thorough evaluation. Contact us for information. You can also improve your website’s accessibility by running it through one of these free tools. They’ll give you a handful of items you can fix yourself, as well as a solid notion of what to take to a web company to address. Try any or all of these: Wave Evaluating Web Sites for Accessibility Functional Accessibility Evaluator WebAIM Section 508 Checklist Want more? Talance can provide expert web accessibility evaluation and consulting to pinpoint problems and provide specific recommendations. Contact us for information.