Portrait of a Website Superstar: The Blog

I’m in the middle of researching a massive project now where most people I’ve interviewed say something to this effect: “Rather than go through the hassle of updating the website, we’ve just let it go.” What a waste! To have a website that people are actually visiting (even if there aren’t many), and that can be actually working for you is a waste of time, space and even reputation. Sure, websites take dedication and work to update, but it shouldn’t be so hard to work with that you simply let it go. Solution: the blog. Blogs are workhorses. Your website can be fairly static, but if you have a blog, it instantly becomes dynamic. They constantly pump new information into your site, and provide a way for you to disseminate important information to your audience. If they’re using RSS feeds, they don’t even need to remember to go to your site. Turn on comments, and you can have a discussion with the people who visit. What to write about?
  • Project updates
  • New grants
  • The people around your office
  • Useful information for your clients
  • Trends in your field
Anything that shows your funders, investors or prospects that you know what you’re doing. If you make one addition to your website, make it a blog. And the pledge to work on it at least once a week. It’ll do wonders for making your site relevant.

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