People frequently ask me why it’s worth it to start some kind of social media program, such as beginning a blog, setting up a Twitter account or establishing a Facebook group. I can go through case study after case study to show why it can offer a good ROI, but I came across this useful […]

Twitter is both addictive and inescapable. I’m always talking with fellow Tweeters I know to figure out how to use it best (like by keeping up with friends and colleagues) without having it take over my every waking minute (like by reading every post about what someone’s eating for lunch). Paul Boag from writes a

[UPDATE: It’s ready! Pick up your copy here http://talance.com/social-media-report-2009.] If your nonprofit isn’t using social media yet, it’s time to think about it! A new report from Talance due February 2009 explores how non-profits in Massachusetts are using social media – or if they’re using it at all. Sign up for notification. The report is

The world of social media moves so fast that it’s easy to be confused by what’s new. A good way to keep track of innovations and what’s working is by hitting a local conference. This list from the Socialmedia.biz blog is a handy resource for yearly conference planning.

Normally, I find “This site has moved” messages annoying. There are better ways to divert people from an old site to a new one. But I was glad to see a message on President Barak Obama’s Change.gov website. Now you can follow him on WhiteHouse.gov. Welcome back, White House website! My favorite feature is the

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”713″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”333″,”height”:”500″,”alt”:”251\/365: December 22, 2007″}}]] [Image: Flickr user Ryner12] If you’re anything like me, you hit the Google search anywhere between 100 and 1 million times a day. And, if you’re like me, you don’t give a second thought to how much energy you use up. This article in The London Times quotes physicist Alex Wissner-Gross,

Here on this very last day of 2008, I thought I’d take a look back at the Friendly Web Tools blog entries over the year and share with you those that generated the most responses and feedback. Read, enjoy and happy New Year! Really Deleting What’s on Your Computer Good advice on asking for a

Usability is one of my favorite subjects, because it’s so often ignored yet it’s so utterly necessary to the success of any online project. If someone doesn’t understand how to use your website, what use is it? Your web projects have got to be easy, easy, easy for visitors to use. You should be thinking