A Simple Case for a Social Media Program

People frequently ask me why it’s worth it to start some kind of social media program, such as beginning a blog, setting up a Twitter account or establishing a Facebook group. I can go through case study after case study to show why it can offer a good ROI, but I came across this useful analogy on the WebWorkerDaily blog yesterday:

You would never leave a business meeting, lunch, coffee, etc., without exchanging business cards with the other party, would you? Even if it’s a sales call that wasn’t particularly promising, you leave the card, and hope your name comes to mind when they need something down the road.

At the very least, having a social media presence makes you available. Why not show up where people are looking?