One of the most popular posts on the Talance blog has been my list of my favorite church websites. I’d like to revisit the topic with five techniques on these killer church sites that we use in super fast and easy congregation websites. The City Church http://www.thecity.org/ The City Church has a nice website no […]

Starting a social marketing effort is certainly time-consuming. It’s important to think about how much time you’re willing and able to feed into a new 2.0 project before you start one. All those abandoned Facebook pages and blogs are sad and arguably do more harm than good. But knowing how to arrange your time budget

It’s not often that yours truly gets to share the stage with anyone, much less a fancy pants like poet laureate Robert Pinsky. But here I am, helping my friends at non-profit JBooks.com, try to garner money through a YouTube video plea. (Look for my Oscar-worthy eye-roll.) Watch and enjoy:

Establishing a social media marketing plan requires heaps of work. Of course you want to know how much you’re getting out of all the hard work you’re putting into one. But the trouble with boiling down ROI on a social marketing effort is, “… you are trying to put numeric quantities around human interactions and

Nothing wrenches the heart like a dehydrated koala. I know I’ve watched the koala drinking water on the YouTube Bush Fire Tragedy Crisis video at least a dozen times since it went up. It’s sweet and heartrending, but it’s also a great lesson by in the power of the video, the web and asking for

Writing a standout profile on LinkedIn is s a little like writing a resume. There are sure-fire mistakes you can make, but a really good one is harder to define. I was talking about what makes a good profile with an author of a book on job hunting and social media (McGraw-Hill is publishing it

People frequently ask me why it’s worth it to start some kind of social media program, such as beginning a blog, setting up a Twitter account or establishing a Facebook group. I can go through case study after case study to show why it can offer a good ROI, but I came across this useful

Twitter is both addictive and inescapable. I’m always talking with fellow Tweeters I know to figure out how to use it best (like by keeping up with friends and colleagues) without having it take over my every waking minute (like by reading every post about what someone’s eating for lunch). Paul Boag from writes a

[UPDATE: It’s ready! Pick up your copy here http://talance.com/social-media-report-2009.] If your nonprofit isn’t using social media yet, it’s time to think about it! A new report from Talance due February 2009 explores how non-profits in Massachusetts are using social media – or if they’re using it at all. Sign up for notification. The report is