[This little gem is the e-mail newsletter our subscribers just received. Want a slice for yourself? Sign up now.]
The more you know about the people who visit your website, the better. Creating a profile of the people who visit your organization site can help you make better decisions about what you can do for them.
Your website should be the central repository for this research. Here are a few tools you can add to your existing website to compile info on your users.
Feedback forms.
A simple feedback form can gather so much. Tuck these around your website soliciting comments, and you’ll start learning more about who your people are.
Surveys.
If you want serious feedback, host a survey. If you build this into your website, you can keep names, contact information and responses local to your website rather than a third-party service. You can also set it up so you receive e-mail alerts every time someone submits a response.
E-newsletters.
E-newsletters are good sources of information as well as good ways to deliver targeted information to your subscribers. Make sure you have a sign-up form on your website as well as archives.
Call (888) 810-9109 or e-mail if you want demos or pricing.
August Birthday Goodie: Free Webinar
We’re halfway through our 10th year and still celebrating. For August, we asked you what you wanted for a freebie, and you spoke. You want a crash course on how to write for the web. We’re taking registrations through August, so sign up now for this handy session on how to fine-tune your writing to appeal to online readers.
Keep, Cut or Kill: Writing for the Web is Sept. 2, 2010 at 2 p.m. Eastern.