When I first started paying careful attention to the people who visit my website, I was surprised at how many went to our contact page. Sure, some people would send messages or look up a phone number, but not everybody.
Many people look at your contact page so they can learn something about you. They want to know where you are, who works at your organization, what you look like and different ways to get in touch with you (such as Twitter or Facebook).
Take a few minutes today to check out your contact page and see if it says everything it should. Also check out this earlier post on where to put links to your contact info.