In Praise of Contact Information

One surprising fact about our own research into how people use websites is that they use the “contact us” page a lot. They glean a lot of information from it. They go there to see where you’re located, to find directions, to meet the people who work for your organization.

What a pity that so many websites hide their contact information, especially if it’s the kind of organization with a real-world address that people might actually be visiting.

So before you do another thing today, go to your own website and challenge yourself to find your contact information. Ask yourself:

  1. Is it on every page?
  2. Are directions easy to find?
  3. If it’s in the footer, does it make sense to move it up to the top of the page?
  4. Does it include your mailing address or just a link to your e-mail address?

If the answer to any of these is no, you know what to do next.

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