One surprising fact about our own research into how people use websites is that they use the “contact us” page a lot. They glean a lot of information from it. They go there to see where you’re located, to find directions, to meet the people who work for your organization.
What a pity that so many websites hide their contact information, especially if it’s the kind of organization with a real-world address that people might actually be visiting.
So before you do another thing today, go to your own website and challenge yourself to find your contact information. Ask yourself:
- Is it on every page?
- Are directions easy to find?
- If it’s in the footer, does it make sense to move it up to the top of the page?
- Does it include your mailing address or just a link to your e-mail address?
If the answer to any of these is no, you know what to do next.