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Establishing a social media marketing plan requires heaps of work. Of course you want to know how much you’re getting out of all the hard work you’re putting into one. But the trouble with boiling down ROI on a social marketing effort is, “… you are trying to put numeric quantities around human interactions and […]

Nothing wrenches the heart like a dehydrated koala. I know I’ve watched the koala drinking water on the YouTube Bush Fire Tragedy Crisis video at least a dozen times since it went up. It’s sweet and heartrending, but it’s also a great lesson by in the power of the video, the web and asking for

Writing a standout profile on LinkedIn is s a little like writing a resume. There are sure-fire mistakes you can make, but a really good one is harder to define. I was talking about what makes a good profile with an author of a book on job hunting and social media (McGraw-Hill is publishing it

People frequently ask me why it’s worth it to start some kind of social media program, such as beginning a blog, setting up a Twitter account or establishing a Facebook group. I can go through case study after case study to show why it can offer a good ROI, but I came across this useful

Twitter is both addictive and inescapable. I’m always talking with fellow Tweeters I know to figure out how to use it best (like by keeping up with friends and colleagues) without having it take over my every waking minute (like by reading every post about what someone’s eating for lunch). Paul Boag from writes a

[UPDATE: It’s ready! Pick up your copy here http://talance.com/social-media-report-2009.] If your nonprofit isn’t using social media yet, it’s time to think about it! A new report from Talance due February 2009 explores how non-profits in Massachusetts are using social media – or if they’re using it at all. Sign up for notification. The report is

The world of social media moves so fast that it’s easy to be confused by what’s new. A good way to keep track of innovations and what’s working is by hitting a local conference. This list from the Socialmedia.biz blog is a handy resource for yearly conference planning.

Normally, I find “This site has moved” messages annoying. There are better ways to divert people from an old site to a new one. But I was glad to see a message on President Barak Obama’s Change.gov website. Now you can follow him on WhiteHouse.gov. Welcome back, White House website! My favorite feature is the

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”713″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”333″,”height”:”500″,”alt”:”251\/365: December 22, 2007″}}]] [Image: Flickr user Ryner12] If you’re anything like me, you hit the Google search anywhere between 100 and 1 million times a day. And, if you’re like me, you don’t give a second thought to how much energy you use up. This article in The London Times quotes physicist Alex Wissner-Gross,

Here on this very last day of 2008, I thought I’d take a look back at the Friendly Web Tools blog entries over the year and share with you those that generated the most responses and feedback. Read, enjoy and happy New Year! Really Deleting What’s on Your Computer Good advice on asking for a