[Photo credit: Mind Map covering the issues of Owning a Cat by MyThoughtsMindMaps, on Flickr] Think about what happened the last time you really considered what should be on your website. Ideas and thoughts probably flowed in on your stream of conscious in no particular order, but rapidly: “We need to update the contact information.” […]

Considering that about half the people on the Internet find you through some kind of search engine query, it’s vitally important that you show up everywhere you should. Such are the intricacies of search engine optimization. Improving your SEO is an on-going task, but here are five mistakes you can make to really kill your

Too many of the non-profits and religious organizations that come to us think of their communications strategies as one-way streets that never intersect. While they may send messages through their website, Twitter account or Facebook Page, many never ask for feedback or take steps to build a conversation. Instead, they’re focused on one-way announcements of

[This little gem is the text of issue our e-mail newsletter subscribers just received. Want a slice of this foryourself? Sign up now.] Hi, Friends. Websites, you know, are never done. They’re as close as you can get to living and breathing for something made of lines of code stored on computers around the globe.

It helps to see what other organizations are doing right to guide your own Web strategy. Here are six stand-out examples from non-profits that have a presence with websites, Twitter and Facebook. Websites 10ThousandDoors.org is a gutsy move by the United Methodist Church to be a truly interactive experience. The whole site is innovative, but

I was recently researching an article about declining congregation numbers at synagogues, but most of the information I found was anecdotal. Those anecdotal stories are powerful, though. Someone I talked to from a synagogue in Florida has a membership that went from 200 to 50. With that in mind, how is your synagogue faring? Is

[Have a question you’d like answered? Use the comments form at the bottom of this page to submit it. We’ll review your question before posting (don’t be shy about asking!) and get back to you with a response.] One feature of a Facebook Page for organizations is a Favorites Pages block. This lets you bookmark

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”721″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”500″,”height”:”375″,”alt”:”Spaghetti and Meatballs (explore)”}}]] [Photo credit: Spaghetti and Meatballs (explore) by jshj, on Flickr] Inclusiveness is always nice to have in any project, Web-related or otherwise. Give everybody a voice, and everybody’s happy, right? Wrong. In fact, having too many voices feeding into your website can create chaos for your users. The problem is that

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”720″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”377″,”height”:”500″,”alt”:”WinTrash”}}]] [Photo credit: WinTrash by fabiux, on Flickr] If ever there was a time to feel sorry for trash cans, now is it. I know we’ve been kicking them a fair amount at Talance HQ, and certainly our clients are. What’s unleashed this sudden aggression on the waste bins by our desks? Internet Explorer 8.