It helps to see what other organizations are doing right to guide your own Web strategy. Here are six stand-out examples from non-profits that have a presence with websites, Twitter and Facebook.
Websites
10ThousandDoors.org is a gutsy move by the United Methodist Church to be a truly interactive experience. The whole site is innovative, but the Talk page is a new breed of discussion boards that has really opened up sharing and communication.
Take the Walk has a great counter on its homepage. They tally the number of miles supporters have walked to support fighting AIDS in Africa. The placement is perfect: front and center. This ensures the site is geared toward pulling in new supporters.
Ashoka started promoting their e-book through Twitter and quickly built up a following. This multi-tasking post is smart, because they thank their followers, help everyone feel included and continue the promotion all in one Tweet.
The town of Richmond, VA, had a double-header of a good idea. First, they started a city wiki (others here), and then they set up an automatic Twitter feed that publishes any updates to the wiki. It gives you a real-time, accessible view of any changes that happen at the town level.
Peta launched a Facebook Cause to raise funds and donations to protect animals. They’ve raised nearly $60,000 and have enabled others to recruit more supporters and raise funds on their behalf.
Synagogue 3000 claimed a great web address so they’d be easy to find on Facebook (http://www.facebook.com/synagogue3000) rather than the ugly and hard to remember stream of numbers that Facebook adds to the end of your URL when it assigns one to you. Click here to set yours.