Hereâ€™s another good reason for you nonprofits to set up your own websites: Google Grants. If you have 501(c)(3) status, you can apply to receive free AdWords advertising on Google â€“ this is worth it! As cited on the Google site:
Google Grant recipients use their award of free AdWords advertising on Google.com to raise awareness and increase traffic. Three of our award recipients have achieved these results:
* Room to Read, which educates children in Vietnam, Nepal, India and Cambodia, attracted a sponsor who clicked on its AdWords ad. He has donated funds to support the education of 25 girls for the next 10 years.
* The US Fund for UNICEF’s e-commerce site, Shop UNICEF, has experienced a 43 percent increase in sales over the previous year.
* CoachArt, supporting children with life-threatening illnesses through art and athletics programs, has seen a 60 to 70 percent increase in volunteers.
Check out program details to see if you qualify. Google Grants recipients are selected every quarter, and they say youâ€™ll know within six months whether or not you receive one.