Here’s another good reason for you nonprofits to set up your own websites: Google Grants. If you have 501(c)(3) status, you can apply to receive free AdWords advertising on Google – this is worth it! As cited on the Google site:
Google Grant recipients use their award of free AdWords advertising on Google.com to raise awareness and increase traffic. Three of our award recipients have achieved these results:
* Room to Read, which educates children in Vietnam, Nepal, India and Cambodia, attracted a sponsor who clicked on its AdWords ad. He has donated funds to support the education of 25 girls for the next 10 years.
* The US Fund for UNICEF’s e-commerce site, Shop UNICEF, has experienced a 43 percent increase in sales over the previous year.
* CoachArt, supporting children with life-threatening illnesses through art and athletics programs, has seen a 60 to 70 percent increase in volunteers.
Check out program details to see if you qualify. Google Grants recipients are selected every quarter, and they say you’ll know within six months whether or not you receive one.
Good luck!