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There’s a reason we learn to read with picture books rather than novels. A picture is worth a thousand words, right? We humans are very good at gathering meanings from pictures, even better than we are at interpreting words. Images carry powerful messages to which words can only aspire. You can gather a whole story from a picture (remember Life magazine?), but it’s easy to be distracted by just about anything while reading big blocks of text.
Using well-appointed pictures on your website, online course or other online initiative will not only help you tell your story better, but it can also help your visitors hear you.
Icons are quick informative hits, like this example from Mass Mentoring Partnership.
Favicons help you find the browser page you seek.
An evocative photo can earn a donation or volunteer, such as this stirring one from the Global Animal Foundation.
Here’s a quick test to see whether you’re using imagery effectively on your website: translate it into a language you don’t understand. Google has a good tool for this. Can you tell now what your site is about? Would it make sense to someone who had no background in your industry? If the answer is no, then you must think about what visual elements will help you to communicate your message better.
This issue of the Talance newsletter is all about imagery. Read on for tips and ideas to help you create and use graphics better. Here are a few articles from our blog to get you started:
Do you have any interesting stories about how you’re using imagery effectively? Send us your thoughts and suggestions, and we’ll feature them in an upcoming blog post.