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“Track your rivals.Then eat their lunch.” No questions about what Compete does. You can check statistics for your website and your competitors’ websites to give yourself the upper hand in competitive intelligence. [From a piece I wrote for FUMSI magazine.]

My article posted earlier this week alludes to how many Christian organizations are grasping new technologies as a way to boost their ministry. I think it’s a new idea for many Jewish organizations, which I report are slower to cotton on to technology. I came across this post on Church Marketing Sucks (a blog with

I’m always telling you that you should be using a web content management system (CMS), but what does everyone else think? A few good ways to find out how and why other organizations are using CMSs is to check out these useful surveys. Here are some nice ones from … UC Davis Helpful take-aways: Over

I just submitted my article to The Jewish Daily Forward on how Jewish nonprofits are faring with Web 2.0 technology. The short answer: they’ve got some catching up to do. An interesting idea came up during my research. I was asking Rabbi Hayim Herring from STAR (Synagogues: Transformation and Renewal) if he had thoughts about

The best thing about the Web – and Web 2.0 in particular – is that you have a direct link to millions of people around you. When it comes to finding answers to questions, it’s like having access to a huge brain. Nothing says “huge brain” to me more than MetaFilter, a loosey-goosey blog/forum that

A sadly underfunded client of mine who can’t get money for a full-blown version of Photoshop told me about Adobe Photoshop Express. Express is the latest of of SaaS (Software as a Service) offerings. SaaS boils down to online versions of the kinds of software you’re used to buying as a package you install on

A client called the other day wondering why more people weren’t using their brand spanking new synagogue website. It was a nice site, all the bells and whistles, and there wasn’t a very good reason I could see that no one was using it. But it didn’t take long to figure out what the problem

Visitors to the Talance website are split 50-50 between Internet Explorer users and Firefox users. I wonder how many of the Firefox users are really using the Web browser to their full potential. The true benefit of Firefox is the add-on. An add-on is a feature or tool that you can download to work in

Here’s another good reason for you nonprofits to set up your own websites: Google Grants. If you have 501(c)(3) status, you can apply to receive free AdWords advertising on Google – this is worth it! As cited on the Google site: Google Grant recipients use their award of free AdWords advertising on Google.com to raise