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Too many of the non-profits and religious organizations that come to us think of their communications strategies as one-way streets that never intersect. While they may send messages through their website, Twitter account or Facebook Page, many never ask for feedback or take steps to build a conversation. Instead, they’re focused on one-way announcements of […]

[This little gem is the text of issue our e-mail newsletter subscribers just received. Want a slice of this foryourself? Sign up now.] Hi, Friends. Websites, you know, are never done. They’re as close as you can get to living and breathing for something made of lines of code stored on computers around the globe.

It helps to see what other organizations are doing right to guide your own Web strategy. Here are six stand-out examples from non-profits that have a presence with websites, Twitter and Facebook. Websites 10ThousandDoors.org is a gutsy move by the United Methodist Church to be a truly interactive experience. The whole site is innovative, but

I was recently researching an article about declining congregation numbers at synagogues, but most of the information I found was anecdotal. Those anecdotal stories are powerful, though. Someone I talked to from a synagogue in Florida has a membership that went from 200 to 50. With that in mind, how is your synagogue faring? Is

[Have a question you’d like answered? Use the comments form at the bottom of this page to submit it. We’ll review your question before posting (don’t be shy about asking!) and get back to you with a response.] One feature of a Facebook Page for organizations is a Favorites Pages block. This lets you bookmark

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”721″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”500″,”height”:”375″,”alt”:”Spaghetti and Meatballs (explore)”}}]] [Photo credit: Spaghetti and Meatballs (explore) by jshj, on Flickr] Inclusiveness is always nice to have in any project, Web-related or otherwise. Give everybody a voice, and everybody’s happy, right? Wrong. In fact, having too many voices feeding into your website can create chaos for your users. The problem is that

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”720″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”377″,”height”:”500″,”alt”:”WinTrash”}}]] [Photo credit: WinTrash by fabiux, on Flickr] If ever there was a time to feel sorry for trash cans, now is it. I know we’ve been kicking them a fair amount at Talance HQ, and certainly our clients are. What’s unleashed this sudden aggression on the waste bins by our desks? Internet Explorer 8.

Most organizations will spend most of their time designing and maintaining their website’s homepage. And that’s fine. You don’t want to neglect what’s there – the majority of your website’s visitors will see this page before any other. But thanks to the social media functionality that makes it easy to share individual pages, such as

Choice is something we think we want, but then when we get it, we feel overwhelmed and regret ever having asked for it. When it comes to social media, we are spoiled filthy rotten with choice. Talk about overwhelmed. Every day seems to bring a new networking tool, a new widget, a new piece of

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”719″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”500″,”height”:”356″,”alt”:”\u0026amp;quot;Small things that makes a big impact in Life.\u0026amp;quot;”}}]] [Photo credit: