If you’re not sure where to make improvements on your website, just ask. The people at HowTo.gov are wondering how to make their site better, so they put a little pop-up survey on their homepage.
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A short survey is an easy way to show the people who visit your site that you actually care about their experience there, which spreads good will. Plus, this is one of the best ways to learn more about what you’re doing right and wrong.