I’m not alone in telling you how social media can help your nonprofit because the tools are free, powerful and help build community. According to a survey released this September, 60 percent of Americans use social media, and of those, 59 percent interact with companies on social media websites. One in four interacts more than once per week.
That’s why Talance is launching the Massachusetts Nonprofit Social Media Survey, whose objective is gauge how Massachusetts nonprofits are using social media and how.
The results will help delineate where nonprofits fall in social media adoption rates, how that varies (for example by the size of the org), and what kind of benefits they’re receiving from their efforts. Our findings will provide solid practical value for nonprofits that want to benchmark their own practices.
The survey will be open until Nov. 21, 2008, and we are seeking one response per organization.
This survey is more useful the more people who respond, so please take a few minutes to share your experiences – it’s short.
Anyone can receive a free executive summary of the survey results when they become available this winter. Every organization that submits a completed survey will receive a complimentary copy of the full survey report, available in February. We’ll all learn a little more about nonprofits are adopting this technology.