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I’m not alone in telling you how social media can help your nonprofit because the tools are free, powerful and help build community. According to a survey released this September, 60 percent of Americans use social media, and of those, 59 percent interact with companies on social media websites. One in four interacts more than […]

Phone bills can quickly carve a big chunk out of a budget, thanks to base rates and unending fees, so ditching the land line is an attractive idea. That’s one of the reasons I like Skype so much (see these postings I’ve tagged with “Skype”). MagicJack is another gizmo that makes nearly free phone calls

I recently had to coordinate a series of meetings among a large group of people who live far away. You can probably imagine how frustrating that was. Enter my new friend Doodle, which lets you create a poll, forward the link to the poll to the participants and let them vote on their choice. It

I mentioned earlier this week that nonprofits should think more carefully about web marketing, not only because they should think of marketing as a way to build and sustain their community, but also as a relatively inexpensive ways to do so. One of the best examples I’ve seen for creating online community that makes a

Bev Freeman over at the Boston chapter of the American Marketing Association has been working on a great series about nonprofit marketing. Check out her posts on: Nonprofit Marketing….Really? Using marketing to enroll people in a significant program or initiative, increase awareness about an agency’s mission, its services, or the response to a crisis in

Innovation is one of the first things on the chopping block during tough financial times. Understandable, especially if organizations are being asked to fund something that’s risky. But innovation has a partner up there with its neck also extended, which is marketing, I’m very sorry to note. What many people don’t realize is that marketing

I like my keyboard, but it does have its drawbacks. It’s incredibly long, snaking down my desk with extra keypads and features and loads of shortcut buttons that I rarely, if ever, use. That’s why Brando’s little keyboard, called the USB 2.4Ghz RF Wireless Multimedia Tiny Keyboard, is so appealing. It’s called “tiny,” and small

Last week, I found a computer on the curb and felt bad someone was willing to throw out a perfectly functional machine when many people could really use it. I’ve already advised you on how to safely and thoroughly remove all your personal files from your computer. Now here’s why you should keep your computer

Yesterday I stressed the importance of scrubbing clean your computer before donating it (or putting it in the trash). Charitable organizations generally don’t remove the data from your computer when you donate it. Consequently, they pass all your private electronic data on to the next owner. Here’s what to do in order to prep it

This Halloween I might dress as the economy. I can’t think of any scarier. You’re right to be scared too, especially if you’re a nonprofit and beholden to funders, because you’ve got to make the case why you need a good website. Hold on. Reality check: you aren’t thinking of cutting funding for your own