Uncategorized

How many times have you been in a restaurant or bar with a TV in one corner that keeps snagging your eye? It’s a human response to follow movement, and video is a proven attention-getter. If you want to call attention to something on your website, you can apply the same techniques through video. Thanks […]

Then why do so many non-profiteers forget these same requirements when it comes to their own websites? If sites like Amazon or Dell or eBay were run the way many nonprofit websites are, they’d be out of business as soon as you can say “customer loyalty.” Double-standards don’t work with online visitors. Whether someone is

Online calendars are an effective and affordable way to improve attendance at your events and generally promote what you do. Zip them up with calendars, directions and sign-up forms, and you’ll have even better attendance. Here are a few tips to help you create your best-ever listings. [[{“type”:”media”,”view_mode”:”media_large”,”fid”:”735″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”333″,”height”:”500″,”title”:”Job Hunting Seminar”,”alt”:”Full Attendance at an Event”}}]] Full

There’s a prejudice in the non-profit world against marketers. They’re often thought of as “slick” (not my word – a direct quote), slimy and very, very expensive. The truth is, a marketer should look just like you, whether you’re slick or a slob. If you’ve decided you want a website, you’ve got to tap into

We’re covering the most important elements of taming your website copy in Keep, Cut or Kill: Writing for the Web webinar on September 2. We’ll reveal how to plan for a copy overhaul, how to be merciless with what you do have, and how to optimize what’s left. You’ll get practical techniques to purge and

It’s easy to think in extremes with websites. Your website might be looking a little tired, and you might think, “Time for an overhaul!” Often all you need is a little freshening up, and you’ll notice a big payoff. As long as you’re reasonably happy with your content and you don’t have any technical problems,

1. They’re not all using their desktop computers. Seen all those people trying to meld with their Blackberries? They may be looking at your site on that thing, so make sure it looks good. 2. They have the patience of a puppy chugging espresso. Get to the point. Fast. 3. They like pretty things, but

We talk a lot about discovering who your audience is and talking directly to them through your website. If you’ve been a faithful reader, you know by now that it’s an exercise in self-aggrandizing to focus the website on the big wigs at your organization. However, you should also be looking at less visible audiences.

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”734″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”375″,”height”:”500″,”title”:”Scissors and friends by BOSSoNe0013, on Flickr”,”alt”:”Scissors and friends”}}]] Scissors and friends by BOSSoNe0013, on Flickr We’re halfway through our 10th year and still celebrating. For August, we asked you what you wanted for a freebie, and you spoke. You want a crash course on how to write for the web. We’re taking registrations through

You’d never throw a party without sending invitations. Who wants to sit alone with four dozen spinach triangles and a couple cases of beer? (If you just answered, “I do!” then you might want to get out a little.) That’s effectively what you’re doing if you’re like one of the many people I talk who