Getting your website to work for you doesn’t have to mean a complete overhaul. Here are five small updates you can make without suffering.
1. Add a feedback form
One of the very best ways to get more use out of your website is to give its visitors a way to interact. If you add a contact form to your contact page (here’s an example), you’ll open up opportunities for accepting comments. It’s welcoming, will help limit spam, and can increase the amount of feedback you receive from your site. A pretty big payoff for something so small.
2. Make menus consistent
Clicking through the pages of your site should not cause motion sickness. Yet some websites have inconsistent navigational menus. Sometimes they actually jump around. Sometimes the options change. Sometimes they don’t even work. Make them consistent and reliable, and you’ll find more people will be clicking around.
3. Limit what’s on your homepage
You wouldn’t stuff all your house’s furniture into the foyer, would you? Same thing with all the content on your website. Put your front-page stories on the homepage, and tuck the rest of the information where it logically belongs.
4. Add some links to and from your social networking accounts
Many organizations have well-used Facebook, MySpace or Twitter accounts, but you’d never know it from the website. Do some cross-linking, and add some links on your site. (Note: Join for the Talance Facebook Fan Club, and we’ll give you some lovely social media icons.) People can learn more about what you do, and they can subscribe to your accounts and receive updates and reminders.
5. Launch a blog or microblog
Even if you update it just once a week, a blog is a great add-on to a website. It increases your chances of telling the world what makes you so great, and it keeps people coming back for more.