We’re covering the most important elements of taming your website copy in Keep, Cut or Kill: Writing for the Web webinar on September 2. We’ll reveal how to plan for a copy overhaul, how to be merciless with what you do have, and how to optimize what’s left. You’ll get practical techniques to purge and polish.
The 30-minute presentation is lead by our CEO Monique Cuvelier, who spent 20 years as a journalist and web editor. Here are a few ideas from the talk as a preview:
Know your audience first.
You need to be able to put yourself into your readers’ shoes before you know how to speak to them. Teens will respond to different language than Baby Boomers will.
Website copy has a tendency to grow and expand, especially over time. Every once in a while, review your copy and be totally honest with yourself. Do you need it?
When you’ve cleared the website clutter and you’re left with the content that really should be there, make sure it reads well. Optimize for web reading, and people will respond better.
2 p.m. Eastern