My article posted earlier this week alludes to how many Christian organizations are grasping new technologies as a way to boost their ministry. I think it’s a new idea for many Jewish organizations, which I report are slower to cotton on to technology.
I came across this post on Church Marketing Sucks (a blog with a lot of good advice), which I think outlines the way many churches think of themselves. It’s called What Every Non-profit Can Learn From a For-profit (here’s the PowerPoint slide show), but it’s a Christian camp company.
Some might find it a capitalistic view of growing a ministry, but this presentation still represents a forward and growing way of thinking. Some interesting thoughts about how to use business principles in a spiritual setting.
If you have some extra reading time, check out this article from PBS called “Church 2.0: Does a Congregation Know More Than the Pastor?” from the great MediaShift blog. Excellent view on how churches are grasping Web 2.0 technologies.
Check out my latest article in The Jewish Daily Forward, which articulates how many of the nonprofits we come into contact with are struggling to keep up with technology. I’m already hearing some “mazel tovs” and “Yes, we’re hearing the same thing toos.”
Jewish Organizations Struggle To Keep Pace With New Technologies
By Monique Cuvelier
Wed. Jun 18, 2008
Honorary Member of the Tribe. Good for the Jewish people. Rabbi of technology. Three phrases Iâ€™ve heard more than once to describe myself.
How, you might ask, did a girl raised in a Baptist church in Colorado (my parents lived down the road from the Focus on the Family headquarters) simultaneously learn how to correctly pronounce the word â€œnachasâ€ and carve a niche for herself as the gentile helper of Jewish technophobes?
The question occurred to me sometime between coaching new rabbis on how to take an online course and helping a team of teachers bring social media from synagogues to a wider audience, part of the work of my company, Talance, Inc.
The answer: In short, it happened because the Jewish philanthropic world Iâ€™ve been working in since 2003 needs help. Technology is whizzing forward, picking up secular not-for-profits and Christian evangelists who have figured out how Web 2.0 â€” usually those technologies that bring people together through such social networks like MySpace, or encourage people to generate their own content â€” can assist them with growth and with community building. Meanwhile, many Jewish not-for-profits and synagogues are left behind, confused by the options and unsure of the relevance.
â€œHonestly, we have to quit asking other Jewish nonprofits for their advice,â€ said a client of mine who works for a New York-based Jewish not-for-profit. â€œWhen we ask them for information, they say, â€˜We donâ€™t know, but if you find out, tell us.â€™ Theyâ€™re as clueless as we are.â€
Itâ€™s understandable. Everybodyâ€™s a little clueless with new technology. It seems that every week, the next, brightest social media tool is all the rage.
Many secular or non-Jewish not-for-profits realize that this revolution is big and scary and unknown, but they are curious about it and willing to learn. The smart ones have figured out that with a little technical chutzpah they can reach a lot of minds out there, and as a result theyâ€™re changing more lives.
Look at Kiva.org, a microlending Web site that lets people such as Paul in North Carolina and Jake from Gainesville, Fla., lend money to small-time entrepreneurs in places like Uganda. If it werenâ€™t for the connectivity of Web 2.0, Kiva never would have generated microloans valuing more than $32 million. Or take MoveOn.org, which gave liberals a stronger voice by creating a forum for them to gather and become active.
So what exactly is breaking down when you take the term â€œnot-for-profitâ€ and put the word â€œJewishâ€ in front of it?
It could be a matter of where the moneyâ€™s coming from. MoveOn.org and Kiva.org are both extremely well funded by a wide range of sources, which makes it easy for them to experiment with new technologies. Plus, many secular not-for-profits receive a push to embrace new technology from behind the scenes.
â€œSome of the secular nonprofits have boards of trustees and directors with people from large corporations that exert pressure to budget the money necessary for technical development,â€ said Steven Lubetkin, senior fellow of the Society for New Communications Research and a synagogue tech consultant in New Jersey. He spends most of his time with his podcasting business, ProfessionalPodcasts.com.
â€œThey donâ€™t usually do that in the Jewish not-for-profit world, because so many are owned or controlled by a federation,â€ he said.
Rabbi Hayim Herring, executive director of Minneapolis-based STAR (Synagogues: Transformation and Renewal), which helps synagogues understand and use technology, knows federations well. He thinks there may be a cultural reason that funders arenâ€™t pushing for more daring Internet use.
â€œHistorically, weâ€™ve been a people of the book, not a people of the byte,â€ he said. â€œOur medium up until now has been the text, and those who work in this media are more comfortable with the printed word. There are some synagogues that do their bulletin totally electronically, but not too many.â€
Many Christian organizations â€” especially evangelical ones â€” have the spirit of startups in Northern Californiaâ€™s Silicon Valley and are definitely composed of people of the byte. Lay preachers can start up churches, and their goal from day one is to grow as big as possible as fast as possible. They do this by spreading the Good News anywhere they can, and accepting new converts. Not surprisingly, they find it easier to tinker with new technologies. In a time when attendance in organized religion everywhere is declining, innovations that promise to reach out to potentially millions of people sound pretty attractive.
These organizations have identified Web 2.0 communication as a tool for their ministries, and many are creating impressive Web presences. The Web site for Revolution Church in Kansas City (www.kcrevolution.org) has a podcast. It also links to a page on MySpace, the popular social-networking site, and has an account on Flickr, an image-hosting site and community platform. Sugar Creek Baptist Church in Sugar Land, Texas (www.sugarcreek.net), hosted a blog that informed members about the development of a new building while accepting online donations to pay for it.
Rabbi Aaron Spiegel, information technology director of the predominantly Christian Indianapolis Center for Congregations, said, â€œThis is exactly what congregations are trying to foster, a venue for [them] to give feedback and voice their opinion.â€ Not to do so, he noted, is to risk alienating a host of future generations â€” generations that take technology for granted.
In fact, these younger generations, especially millennials, who are just now entering the work force, are likely to be the ones bringing Jewish philanthropies into the 21st century. Todayâ€™s 24-year-olds grew up with this technological revolution; they were in diapers when the Internet took hold. Technology was never something they had to get used to, but not having it feels like deprivation.
Sharna Goldseker, vice president of the Andrea and Charles Bronfman Philanthropies, directs 21/64, a project that helps wealthy millennials understand how to invest their resources. Goldseker also works with federations on how to bring â€œnext-generationsâ€ into their networks.
â€œWeâ€™re seeing a generational shift,â€ she said. â€œThe next generation interacts differently with technology than older generations. Historically, Jewish institutions spoke for the community. Web 2.0 technology encourages the institution to speak with the community.â€
These people will force the landscape of all philanthropies â€” Jewish or otherwise â€” to change, even if itâ€™s a difficult task. â€œItâ€™s easy to look back and outline shifts [in our culture], but when youâ€™re in them, it feels turbulent,â€ Goldseker said.
As Spiegel said: â€œThey have to change. No doubt about it. The Jewish world as a group has to be more responsive to the world and the way things work. If we donâ€™t, more and more people are going to say, â€˜This world is irrelevant to my life, and Iâ€™m not going to participate.â€™ The benefit of responding is, they get to stay relevant and in business.
â€œIt will happen,â€ Spiegel said, â€œprobably sooner rather than later.â€
I’m always telling you that you should be using a web content management system (CMS), but what does everyone else think? A few good ways to find out how and why other organizations are using CMSs is to check out these useful surveys.
Here are some nice ones from …
- Over 60% of respondents are in institutions currently using a Web CMS
- Institutions were more likely to employ open source or custom-developed solutions over proprietary/commercial systems
- Most instances of Web CMS systems are small, centralized deployments of under 40 sites and 40 or fewer total users
- Over 75% of Web CMS adopters provide formal training to users
- Most Web CMS adopters would choose the same system if they had to do so again
- Overall, there were no clear-cut â€œmarket leadersâ€ in the broad field of Web CMS solutions identified by the higher ed institutions that responded to the survey. However, Plone and Drupal – both open source solutions – are in relatively heavy use.
CMS Web Report from CMS Watch
The full version is almost $1000, but you can see a free excerpt.
- Most Web CMS customers face a greater risk of over-buying than under-buying
What CMS are you using? Take our survey – it’ll take five seconds. Promise.
I just submitted my article to The Jewish Daily Forward on how Jewish nonprofits are faring with Web 2.0 technology. The short answer: they’ve got some catching up to do.
An interesting idea came up during my research. I was asking Rabbi Hayim Herring from STAR (Synagogues: Transformation and Renewal) if he had thoughts about why Jewish philanthropies are slow to jump on the Web 2.0 bandwagon, especially when some Christian organizations are maybe better thought of as Church 2.0.
He said, “Historically, we are a people of the book. We are not a people of the byte.”
Do you think Jewish organizations are slow to pick up on technology because they’ve got their noses in books? What’s your take?
You can read my entire article in the Forward’s special issue on Giving on June 20.
It shows organizations step-by-step how to engage Baby Boomers as volunteers to build organizational capacity. It’s a great idea, especially because nonprofits can expect a growing Boomer workforce to start pitching in.
Check it out!
The best thing about the Web – and Web 2.0 in particular – is that you have a direct link to millions of people around you. When it comes to finding answers to questions, it’s like having access to a huge brain.
Nothing says “huge brain” to me more than MetaFilter, a loosey-goosey blog/forum that anybody can post a comment or question to. It’s open to the masses to read or use.
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