One of the nice benefits of our Talance’s Massachusetts Non-profit Social Media Report is how many conversations it’s opening up about how non-profits are actually using social media – or struggling with how to use it. Someone in one of my networks said her organization doesn’t use social media precisely because it does work. This […]

This Halloween I might dress as the economy. I can’t think of any scarier. You’re right to be scared too, especially if you’re a nonprofit and beholden to funders, because you’ve got to make the case why you need a good website. Hold on. Reality check: you aren’t thinking of cutting funding for your own

A free preview is available at: Talance’s Massachusetts Non-profit Social Media Report A few little gems: 80% consider social media important for peer-to-peer networking. By contrast 31% find social media unimportant to their business and marketing strategy. The great majority (85%) are not using social media for online giving. More respondents plan to use online

If you use GrandCentral for free phone call service, you’ll be happy to hear Google is releasing Google Voice. It’s only open to GrandCentral users currently, but will be open to a wider audience soon. A few highlights of Google Voice: A single number to ring your home, work, and mobile phones Voicemail Transcripts of

One of the most popular posts on the Talance blog has been my list of my favorite church websites. I’d like to revisit the topic with five techniques on these killer church sites that we use in super fast and easy congregation websites. The City Church http://www.thecity.org/ The City Church has a nice website no

Starting a social marketing effort is certainly time-consuming. It’s important to think about how much time you’re willing and able to feed into a new 2.0 project before you start one. All those abandoned Facebook pages and blogs are sad and arguably do more harm than good. But knowing how to arrange your time budget

It’s not often that yours truly gets to share the stage with anyone, much less a fancy pants like poet laureate Robert Pinsky. But here I am, helping my friends at non-profit JBooks.com, try to garner money through a YouTube video plea. (Look for my Oscar-worthy eye-roll.) Watch and enjoy:

Establishing a social media marketing plan requires heaps of work. Of course you want to know how much you’re getting out of all the hard work you’re putting into one. But the trouble with boiling down ROI on a social marketing effort is, “… you are trying to put numeric quantities around human interactions and

Nothing wrenches the heart like a dehydrated koala. I know I’ve watched the koala drinking water on the YouTube Bush Fire Tragedy Crisis video at least a dozen times since it went up. It’s sweet and heartrending, but it’s also a great lesson by in the power of the video, the web and asking for

Writing a standout profile on LinkedIn is s a little like writing a resume. There are sure-fire mistakes you can make, but a really good one is harder to define. I was talking about what makes a good profile with an author of a book on job hunting and social media (McGraw-Hill is publishing it