Organizations are so passive when it comes to their websites, but you want to be just the opposite. When you want something, ask for it. Otherwise you’ll never get it. Opt for active urgent language. Rather than, “Our Newsletter,” change your text to “Get our newsletter now.” Minor change, major results. Here are some sample

Everybody’s strapped for cash these days, but budgets vary widely. Some non-profits are run out of a basement and have a budget of exactly zero, and others are housed in city high-rises and have budgets in the millions. They all need websites. Any given day at Talance, someone from either camp may call with a

What we’re reading this week: 10 Examples of E-newsletter Footers and Headers with Social Links While working on a redesign of his newsletter, Ben, a blogger for e-newsletter service MailChimp, collected standards and best practices. Here’s what he found. How To Split Up the US A very cool visualization that represents how relationships develop across

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”728″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”320″,”height”:”480″,”alt”:”unicorn”}}]] [Photo credit: unicorn by Totally Severe, on Flickr] Conventional wisdom counts with building websites. Some techniques are proven and really will make your life easier and bring more traffic to your site. But there’s plenty of misinformation out there too. Watch out for these easy-to-fall-for myths. 1. Building a website is easy. There’s “easy,”

This is a guest post from some of our favorite clients: Lauren Dean, Manager of Communications & Public Awareness, and Allison Smith, Highland Street Ambassador of Mentoring, at Mass Mentoring Partnership. We asked Lauren what blogs she turns to regularly for help running her job at a major non-profit. Top 5 Blogs 1. Nonprofit Tech

Pick up a magazine and try to notice what you look at. Where do your eyes go? Directly to the middle of the page? The big headline on the right-hand side? What do you do when you hold the publication: flip from the back to the front like I do? Now go to a new

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”726″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”321″,”height”:”500″,”alt”:”Vintage Wedding Postcard ~ Bride \u0026amp;amp; Groom”}}]] [Photo credit: Vintage Wedding Postcard ~ Bride & Groom, on Flickr] So you’ve decided to start a blog – good for you! Blogs are important ways for you to build a faithful following and enrich your site with valuable content. But before you open up your first free