[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”728″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”320″,”height”:”480″,”alt”:”unicorn”}}]] [Photo credit: unicorn by Totally Severe, on Flickr] Conventional wisdom counts with building websites. Some techniques are proven and really will make your life easier and bring more traffic to your site. But there’s plenty of misinformation out there too. Watch out for these easy-to-fall-for myths. 1. Building a website is easy. There’s “easy,” […]

[Have a question you’d like answered? Use the comments form at the bottom of this page to submit it. We’ll review your question before posting (don’t be shy about asking!) and get back to you with a response.] Last week, I mentioned one of the most frequently asked questions we receive is: “What is Drupal?”

[This little gem is the text of issue our e-mail newsletter subscribers just received. Want a slice of this foryourself? Sign up now.] Hi, Friends. Websites, you know, are never done. They’re as close as you can get to living and breathing for something made of lines of code stored on computers around the globe.

Building a website is only half the job – promoting it is the other half, and it never really ends. Luckily there are several things you can do to make your site promote itself, freeing you to do more relationship-building and hands-on promotion. Here are some things you can add to the site to encourage

Imagine buying a new car, driving it home and never once putting gas in it. It just sits there in the garage, blocking access to your gardening tools. Ridiculous waste of money, right? That’s tantamount to building a new website and never updating it, upgrading it or promoting it. It just sits there and blocks

As time passes and your goals and objectives evolve, so should your website copy. If you’ve been following our series on spring cleaning your website, including putting together a clean team and purging dead links (click here to see all the articles in the series), you’ll be in the perfect place to start focusing on the words and structure that you use to communicate with your audience.

This Halloween I might dress as the economy. I can’t think of any scarier. You’re right to be scared too, especially if you’re a nonprofit and beholden to funders, because you’ve got to make the case why you need a good website. Hold on. Reality check: you aren’t thinking of cutting funding for your own

I like to think I'm fluent in English, being born and raised in America and all. But sometimes I feel like I'm learning a new language: technospeak. Every industry is rich with its own jargon, but because so many people use the Internet, the technology industry's jargon frustratingly works its way into common speak (remember

Innovation is one of the first things on the chopping block during tough financial times. Understandable, especially if organizations are being asked to fund something that’s risky. But innovation has a partner up there with its neck also extended, which is marketing, I’m very sorry to note. What many people don’t realize is that marketing