The key to success is consistency. Hard work and luck help too, but just knocking it out on a regular schedule is incredibly important. Web site promotion is no different; you have to tell people to visit it consistently and continually.
Now, saying, “I’m going to be consistent,” is quite different from actually doing it. Otherwise, everyone would keep their New Year’s resolutions instead of letting them fizzle out by March.
So it helps if you can attach your marketing reminder to something you give out all the time. That way you don’t have to always remember.
Here’s an example from a price label on a dress I recently bought. Notice how Calvin Klein stamps their website on every label. That’s an easy and consistent way for them to remind people they have a website.
Calvin Klein's web address is on every price tag
Look at the back of this price tag from REI. They’re using it to consistently remind people they have a member reward program.
REI reminds customers of its member program on every tag
Yes, you need to be consistent with your SEO and your online newsletter, but look around you and note the other missed opportunities to mention your organization and its website. Start with your website and see how it can promote itself. Your business cards? Outgoing voice mail? Car bumper? Attach it to something else that’s always being distributed that you might never have considered, and it will make your job that much easier.
Want more ideas? Our task-a-day web promotion checklist gives you many ideas you can use to promote your site.
Have ideas? Leave them in the comments below.