2010

I’m in the middle of researching a massive project now where most people I’ve interviewed say something to this effect: “Rather than go through the hassle of updating the website, we’ve just let it go.” What a waste! To have a website that people are actually visiting (even if there aren’t many), and that can […]

Stuff goes on at your organization, and you need to tell people about it. That’s frequently the level of consideration people give their website calendar. That’s selling yourself short. Calendar tools, especially those that work on content management systems like Drupal, are full of features that can help you engage more people at your site

The buds are swelling, the dust bunnies have grown – that means it’s time for spring cleaning again. Spring cleaning should transcend your house and yard, however. It should also apply to your website. Here are four helpful articles from a special series we put together on spring cleaning your website: Spring Clean Your Website

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”729″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”500″,”height”:”375″,”alt”:”Happy Birthday Candles on Angel Foods Cake”}}]] [Photo credit: Happy Birthday Candles on Angel Foods Cake by Rob J Brooks, on Flickr] Do enough people know about your website? It can and should be your most powerful marketing tool, delivering a steady stream of new visitors and pushing your message to a wider audience. Increase

Organizations are so passive when it comes to their websites, but you want to be just the opposite. When you want something, ask for it. Otherwise you’ll never get it. Opt for active urgent language. Rather than, “Our Newsletter,” change your text to “Get our newsletter now.” Minor change, major results. Here are some sample

Everybody’s strapped for cash these days, but budgets vary widely. Some non-profits are run out of a basement and have a budget of exactly zero, and others are housed in city high-rises and have budgets in the millions. They all need websites. Any given day at Talance, someone from either camp may call with a

What we’re reading this week: 10 Examples of E-newsletter Footers and Headers with Social Links While working on a redesign of his newsletter, Ben, a blogger for e-newsletter service MailChimp, collected standards and best practices. Here’s what he found. How To Split Up the US A very cool visualization that represents how relationships develop across

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”728″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”320″,”height”:”480″,”alt”:”unicorn”}}]] [Photo credit: unicorn by Totally Severe, on Flickr] Conventional wisdom counts with building websites. Some techniques are proven and really will make your life easier and bring more traffic to your site. But there’s plenty of misinformation out there too. Watch out for these easy-to-fall-for myths. 1. Building a website is easy. There’s “easy,”