[Image: Flickr user moriza]
How do you reach your constituency when they’re teenagers, don’t use e-mail, aren’t on Facebook and the cost of texting is prohibitively expensive? It’s a good question that came in to me today.
One option is to set up a Twitter account and start promoting it to your audience. This is a service that you can access from your PC and send short messages that your teens can subscribe to. Think mini-blog. Check out this handy list of questions from Twitter’s site.
Otherwise, most cell phone providers give e-mail addresses to their subscribers, with their cell phone number at the beginning and their provider name at the end (something like firstname.lastname@example.org). Itâ€™s generally free to receive e-mailed text messages for them and free for you to send them. Ask your teens who they have service with, and this will go a long way to connecting with them.