Mix and Match Your Electronic Missives

Too many of the non-profits and religious organizations that come to us think of their communications strategies as one-way streets that never intersect. While they may send messages through their website, Twitter account or Facebook Page, many never ask for feedback or take steps to build a conversation. Instead, they’re focused on one-way announcements of ticket sales or special initiatives. Usually, those messages never intersect with a blended communications strategy. You may see that a church has a Facebook account – but only if you happen to come across it on Facebook.

Six Really Good Ideas from Networked Non-Profits

It helps to see what other organizations are doing right to guide your own Web strategy. Here are six stand-out examples from non-profits that have a presence with websites, Twitter and Facebook.


10ThousandDoors.org is a gutsy move by the United Methodist Church to be a truly interactive experience. The whole site is innovative, but the Talk page is a new breed of discussion boards that has really opened up sharing and communication.

Work-Ahead Tools for Twitter

Twitter updates come as fast as you can draw a sharp breath, but they may not be as spontaneous as they seem. Thanks to a selection of scheduling services, you can create tweets ahead of time and post them in the future, while you're busy with something else.

Delayed tweeting isn't the best strategy for building relationships with your followers (can you imagine having your half of a conversation an hour before you meet a friend for lunch?), but it can help when you want to deliver a message but aren't able to.

30 Ideas on How Congregations Can Use Twitter

Congregations have been wild to know what Twitter can do for them, proven by the powerful turnout at two presentations I’ve given on the topic. The uses are many, but here’s a quick run-down of what I’ve found in my work with churches and synagogues, divided into clergy members (rabbis, preachers), administrators and youth group leaders. Find more tips by following Talance on Twitter, and of course, send your own. Clergy
  1. Inspirational thoughts – quotes from scripture or elsewhere