[Have a question you’d like answered? Use the comments form at the bottom of this page to submit it. We’ll review your question before posting (don’t be shy about asking!) and get back to you with a response.]

[Photo credit: Mind Map covering the issues of Owning a Cat by MyThoughtsMindMaps, on Flickr]

Considering that about half the people on the Internet find you through some kind of search engine query, it’s vitally important that you show up everywhere you should. Such are the intricacies of search engine optimization. Improving your SEO is an on-going task, but here are five mistakes you can make to really kill your SEO strategy.

1. Use images for headings

[This little gem is the text of issue our e-mail newsletter subscribers just received. Want a slice of this foryourself? Sign up now.]

Hi, Friends.

Websites, you know, are never done. They’re as close as you can get to living and breathing for something made of lines of code stored on computers around the globe. Trends change, organizations’ missions change and outside forces change too.

It helps to see what other organizations are doing right to guide your own Web strategy. Here are six stand-out examples from non-profits that have a presence with websites, Twitter and Facebook.

Websites

10ThousandDoors.org is a gutsy move by the United Methodist Church to be a truly interactive experience. The whole site is innovative, but the Talk page is a new breed of discussion boards that has really opened up sharing and communication.

[Have a question you’d like answered? Use the comments form at the bottom of this page to submit it. We’ll review your question before posting (don’t be shy about asking!) and get back to you with a response.] One feature of a Facebook Page for organizations is a Favorites Pages block. This lets you bookmark other Pages that you like or somehow related to yours. It’s a great tool for cross-promoting and partnerships.

[Have a question you’d like answered? Use the comments form at the bottom of this page to submit it. We’ll review your question before posting (don’t be shy about asking!) and get back to you with a response.] WYSIWYG is an acronym, pronounced WIZ-ee-wig, that stands for What You See Is What You Get. In our Web world, it refers to website text editors that display the same thing while you're editing that appears when the document is published. So, when want a word to be bolded when published, it will look bold while you edit it. Microsoft Word is a WYSIWYG editor. Notepad is not.

Twitter updates come as fast as you can draw a sharp breath, but they may not be as spontaneous as they seem. Thanks to a selection of scheduling services, you can create tweets ahead of time and post them in the future, while you're busy with something else.

Delayed tweeting isn't the best strategy for building relationships with your followers (can you imagine having your half of a conversation an hour before you meet a friend for lunch?), but it can help when you want to deliver a message but aren't able to.

Getting your website to work for you doesn't have to mean a complete overhaul. Here are five small updates you can make without suffering.

1. Add a feedback form

One of the very best ways to get more use out of your website is to give its visitors a way to interact. If you add a contact form to your contact page (here's an example), you’ll open up opportunities for accepting comments. It’s welcoming, will help limit spam, and can increase the amount of feedback you receive from your site. A pretty big payoff for something so small.