Nonprofits Can Be LinkedIn

[<em>This article first appeared in the October issue of the N-TEN newsletter.</em>]

Only 10 years ago, social networks were built quite differently. We might pump a few hands at conferences, place a few phone calls or meet people for lunch. A labor-intensive way of expanding the little black book, to be sure, but that's the way everybody did it. Networks lived in brainspace and on slips of paper.