QuickBooks just did something smart. They asked us what we thought of their QuickBooks Online Plus service in a survey. Since we're a bunch of technologists who think deeply about how to make processes smoother, we told them, in detail.
Asking wasn't the smartest part about what they did, though. Following up was. One of their software developers scheduled a phone call with us, and we all got on the phone for 20 minutes - their tech team and ours - and hashed out some really good ideas for making the service better.
Anybody who's seen any teen romantic comedy worth its salt knows the makeover scene. It goes something like this (cue trendy pop song):
Cool friend takes dork friend to the mall. Dork exits the fitting room in a preppy outfit, friend shakes head. Dork tries on a rock-and-roll outfit with sunglasses, snaps fingers. Friend pushes dork back into fitting room. Dork emerges wearing the perfect outfit, looking better than friend. Friend gives one resounding nod. Transformation complete.
I’m asked many times by clients what kind of social media they should invest in. It’s a tough question to answer, largely because it depends on what kind of social media makes sense to the people who you’re trying to reach. That’s why the best idea is to ask them directly.