A house may be well-built, but the kitchen looks outdated, it’ll be hard to sell. Websites are the same way, which is why after you’ve cleaned up your links and website copy, you should think about cleaning up your design as part of your spring cleaning ritual. (We’ve been talking about spring cleaning your website all week.
As time passes and your goals and objectives evolve, so should your website copy. If you’ve been following our series on spring cleaning your website, including putting together a clean team and purging dead links (click here to see all the articles in the series), you’ll be in the perfect place to start focusing on the words and structure that you use to communicate with your audience.
This week I’m writing about how you can clean up your website for spring (click here to see all spring cleaning stories), and one of the most important tasks you can do is sweep out the dust bunnies. In digital terms, that means find and remove your dead links.
At home, the flower beds are clean, the trees are pruned and the windows are sparklingly clear. I, probably like most of you, have been doing spring cleaning, and working my way down a list of home maintenance and improvement tasks. It’s satisfying to check those items off and look at the polished result.