Top 10 Mistakes of Online Fundraising

With some mighty big funders losing money because of the bad economy and the Bernard Madoff Ponzi scheme, this is a good time for nonprofits embrace grassroots fundraising. This, after all, is how the president-to-be was able to raise such an enormous sum: lots of people making moderate donations.

If you're not raising funds online, do it! Too many websites make it too hard – or impossible - to give online. Here are the top 10 transgressions I’ve seen many times. Learn from these mistakes.