Here are four tests and surveys you should conduct before you launch new website redesign project.
We have a productive idea for making the most out of these last nine days of 2011: do a little something to improve your search engine results. This task-a-day SEOchecklist that won't overwhelm you but that will leave your website performing better in the new year.
A list of top items that can make the launch of any website easier and more organized.
There’s a prejudice in the non-profit world against marketers. They’re often thought of as “slick” (not my word – a direct quote), slimy and very, very expensive. The truth is, a marketer should look just like you, whether you’re slick or a slob. If you’ve decided you want a website, you’ve got to tap into your inner marketer to make it a success. Suppress your shudders when you hear words like “strategy” and “metrics” and “target audience” – instead learn what it means to be your own website marketer, and your site will be better.
Honestly, who feels like delving into those voice mails and uncompleted projects this early in the week? Fill your cup of coffee and watch these five great little movies that will help polish your tech education.
Considering that about half the people on the Internet find you through some kind of search engine query, it’s vitally important that you show up everywhere you should. Such are the intricacies of search engine optimization. Improving your SEO is an on-going task, but here are five mistakes you can make to really kill your SEO strategy.
1. Use images for headings
Imagine buying a new car, driving it home and never once putting gas in it. It just sits there in the garage, blocking access to your gardening tools. Ridiculous waste of money, right? That's tantamount to building a new website and never updating it, upgrading it or promoting it. It just sits there and blocks your opportunity to purvey a message, boost membership or garner support.
As time passes and your goals and objectives evolve, so should your website copy. If you’ve been following our series on spring cleaning your website, including putting together a clean team and purging dead links (click here to see all the articles in the series), you’ll be in the perfect place to start focusing on the words and structure that you use to communicate with your audience.