Portrait of a Website Superstar: The Blog
I’m in the middle of researching a massive project now where most people I’ve interviewed say something to this effect: “Rather than go through the hassle of updating the website, we’ve just let it go.”
What a waste! To have a website that people are actually visiting (even if there aren’t many), and that can be actually working for you is a waste of time, space and even reputation. Sure, websites take dedication and work to update, but it shouldn’t be so hard to work with that you simply let it go.
Solution: the blog.