Save Your Sanity AND Get the Logo You Love (Yes, You Can!)

Maybe your logo started with a clever idea you once loved, but now seems … well … hokey. Or it was something that no one on your Logo Procurement Committee absolutely hated. Or (this is the most likely scenario) you were over-rushed, understaffed, underfunded and that piece of clip art worked just fine, but now you’re still using what was meant to be a placeholder.

Reader Question: How do I turn my PowerPoint presentation into an online course?

[Have a question you’d like answered? Use the comments form at the bottom of this page to submit it. We’ll review your question before posting (don’t be shy about asking!) and get back to you with a response.] PowerPoint presentations are in many ways excellent jumping-off points for an online course. Working with slides forces you to think in discreet thoughts, which is essential for online communication. Plus, if you’ve already got a PowerPoint, then you’ve probably already gone through the hard work of planning what you want to teach and how you’ll arrange your lessons.

Six Party-Planning Tips That Make Your Website Rock

You’d never throw a party without sending invitations. Who wants to sit alone with four dozen spinach triangles and a couple cases of beer? (If you just answered, “I do!” then you might want to get out a little.) That’s effectively what you’re doing if you’re like one of the many people I talk who aim to have an “interactive” website but don’t kick-start the festivities. They expect people to start participating, yet they don’t tell anyone what’s happening or make it a destination worth visiting.

4 Winning Elements of a Navigable Site

Newspaper articles need to explain who, what, when, where, why, how. Anything less than those elements doesn’t tell the whole story. Websites also need to tell a story. Someone visiting for the first time should be able to know what you’re about and what you do without thinking too hard. Thinking too hard, in Web terms, means clicking off your page. Here are the questions you should be able to answer easily if your website is well built: 1. What is the site all about? What’s its identity and reason for being? 2. Where do site visitors begin?