Get Ready! The Social Media Report Is Coming

[UPDATE: It's ready! Pick up your copy here]

If your nonprofit isn't using social media yet, it's time to think about it! A new report from Talance due February 2009 explores how non-profits in Massachusetts are using social media – or if they’re using it at all. Sign up for notification.

The report is based on a benchmarking survey conducted in November 2008 among Massachusetts non-profits and covers:

Intro to Social Media Optimization

As you know, we're sponsoring a benchmarking survey of how nonprofits are using social media. That made me think about how many questions float my way about social media optimization, although people rarely phrase their questions in that way. Search Engine Guide has a great primer on SMO, which I recommend reading. It'll give you an idea of how you can expand your network through social media.

How Do You Use Social Media?

I'm not alone in telling you how social media can help your nonprofit because the tools are free, powerful and help build community. According to a survey released this September, 60 percent of Americans use social media, and of those, 59 percent interact with companies on social media websites. One in four interacts more than once per week.

How Nonprofits Might Use Twitter

In the next few years, we're going to be hearing even more about so-called microblogging. So it's not a bad idea to start reading about it now. Besides, many organizations are using microblogging with products such as Twitter to great effect (follow me on Twitter, if you're curious).

An article in BusinessWeek talks about how airlines are using Twitter to handle customer support. Look at this example from the article:

Technologically Impaired

Check out my latest article in The Jewish Daily Forward, which articulates how many of the nonprofits we come into contact with are struggling to keep up with technology. I'm already hearing some "mazel tovs" and "Yes, we're hearing the same thing toos."

Technologically Impaired?
Jewish Organizations Struggle To Keep Pace With New Technologies

By Monique Cuvelier
Wed. Jun 18, 2008