- Let everyone on your staff and board give feedback on your design, and apply everyone’s preferences.
- Put someone in charge who doesn’t care about the website.
- Replace pages or menu items with PDFs.
- Make your mission statement about six paragraphs long and put it front and center of the homepage.
- Hide the donation forms. It also helps to make it really hard to use.
- Don’t apply any kind of strategy to the site. Just throw it up and assume you’ll get support.
It helps to see what other organizations are doing right to guide your own Web strategy. Here are six stand-out examples from non-profits that have a presence with websites, Twitter and Facebook.
10ThousandDoors.org is a gutsy move by the United Methodist Church to be a truly interactive experience. The whole site is innovative, but the Talk page is a new breed of discussion boards that has really opened up sharing and communication.