8 Non-Profit Website Tools That Really Work

It's true that your website should be a reflection of your organization's goals and audience, but there are a few proven tools that we suggest again and again because they simply work. They make a more interactive website. They drive more support. They deliver information most efficiently. I happen to be right, but you don't have to take my word for it. I ran a check against some of best top non-profit websites out there – the ones that were official nominees for the 14th annual Webby awards - to see what tools they had on their homepages.

15 Ways to Create a Horrible Non-profit Website

  1. Let everyone on your staff and board give feedback on your design, and apply everyone’s preferences.
  2. Put someone in charge who doesn’t care about the website.
  3. Replace pages or menu items with PDFs.
  4. Make your mission statement about six paragraphs long and put it front and center of the homepage.
  5. Hide the donation forms. It also helps to make it really hard to use.
  6. Don’t apply any kind of strategy to the site. Just throw it up and assume you’ll get support.

Non-profit Wisdom from Wikipedia

Wikipedia logoWikipedia is ranked the 6th most popular in the world (fifth most popular in the US), so it might come as a surprise that it has only a staff of 10, and the rest of it's enormous success is built on volunteers. Wikipedia is a non-profit. (Cash-strapped non-profits: think about that next time you're wondering how you'll get everything done on your current budget.)

Six Really Good Ideas from Networked Non-Profits

It helps to see what other organizations are doing right to guide your own Web strategy. Here are six stand-out examples from non-profits that have a presence with websites, Twitter and Facebook.


10ThousandDoors.org is a gutsy move by the United Methodist Church to be a truly interactive experience. The whole site is innovative, but the Talk page is a new breed of discussion boards that has really opened up sharing and communication.

Stellar Idea for Taking Donations

Asking for monetary support should be integrated into every website belonging to a non-profit, synagogue and church. But there are other ways to let your members give than just writing a check. Web developer Jeff Robbins had a great idea you can replicate for your charitable organization. He has developed a slew of tools for web developers for free, but for those who want to show their gratitude, he created an Amazon wish list full of tools and trinkets from all price ranges that he wants or needs: