5 Ways Your Website Can Make a Great First Impression

First impressions count for everything when it comes to websites. In real life, you might have second crack at forming someone’s view of you: making a joke or warmly shaking someone’s hand. But online, when the average viewer’s attention is being pulled in a million different directions, you have to hit them exactly right to make sure they keep coming back. Working with clients over the years, we've uncovered five simple tips that will help you present a great first impression so you can convert a website visitor into a fan.

1. Make your pages consistent.

4 Winning Elements of a Navigable Site

Newspaper articles need to explain who, what, when, where, why, how. Anything less than those elements doesn’t tell the whole story. Websites also need to tell a story. Someone visiting for the first time should be able to know what you’re about and what you do without thinking too hard. Thinking too hard, in Web terms, means clicking off your page. Here are the questions you should be able to answer easily if your website is well built: 1. What is the site all about? What’s its identity and reason for being? 2. Where do site visitors begin?

5 Painless Ways to Squeeze More from Your Website

Getting your website to work for you doesn't have to mean a complete overhaul. Here are five small updates you can make without suffering.

1. Add a feedback form

One of the very best ways to get more use out of your website is to give its visitors a way to interact. If you add a contact form to your contact page (here's an example), you’ll open up opportunities for accepting comments. It’s welcoming, will help limit spam, and can increase the amount of feedback you receive from your site. A pretty big payoff for something so small.