Here are our predictions for 2012 web trends. Take note for when you next talk to your web design firm about and also pay attention to so you can to succeed in your NGO or company.
Then why do so many non-profiteers forget these same requirements when it comes to their own websites? If sites like Amazon or Dell or eBay were run the way many nonprofit websites are, they’d be out of business as soon as you can say "customer loyalty."
First impressions count for everything when it comes to websites. In real life, you might have second crack at forming someone’s view of you: making a joke or warmly shaking someone’s hand. But online, when the average viewer’s attention is being pulled in a million different directions, you have to hit them exactly right to make sure they keep coming back. Working with clients over the years, we've uncovered five simple tips that will help you present a great first impression so you can convert a website visitor into a fan.
1. Make your pages consistent.
Newspaper articles need to explain who, what, when, where, why, how. Anything less than those elements doesn’t tell the whole story. Websites also need to tell a story. Someone visiting for the first time should be able to know what you’re about and what you do without thinking too hard. Thinking too hard, in Web terms, means clicking off your page. Here are the questions you should be able to answer easily if your website is well built: 1. What is the site all about? What’s its identity and reason for being? 2. Where do site visitors begin?
Getting your website to work for you doesn't have to mean a complete overhaul. Here are five small updates you can make without suffering.
1. Add a feedback formOne of the very best ways to get more use out of your website is to give its visitors a way to interact. If you add a contact form to your contact page (here's an example), you’ll open up opportunities for accepting comments. It’s welcoming, will help limit spam, and can increase the amount of feedback you receive from your site. A pretty big payoff for something so small.
Good website navigation is so intuitive you never even think about it. Bad navigation you certainly notice, because it makes you work hard to get where you want to go. The trouble is, intuitive design takes careful thought. You've really got to predict your site's visitors' movements, and be ready for any effort they'll make.