Starting a social marketing effort is certainly time-consuming. It’s important to think about how much time you’re willing and able to feed into a new 2.0 project before you start one. All those abandoned Facebook pages and blogs are sad and arguably do more harm than good.
But knowing how to arrange your time budget is hard if you have no frame of reference. That’s why I like this posting from the Museum 2.0 website, How Much Time Does Web 2.0 Take?