3 Musts of Non-Profit Website Marketing

There’s a prejudice in the non-profit world against marketers. They’re often thought of as “slick” (not my word – a direct quote), slimy and very, very expensive. The truth is, a marketer should look just like you, whether you’re slick or a slob. If you’ve decided you want a website, you’ve got to tap into your inner marketer to make it a success. Suppress your shudders when you hear words like “strategy” and “metrics” and “target audience” – instead learn what it means to be your own website marketer, and your site will be better.

52 Web Promotion & Marketing Tips

It's the gift that keeps on giving: a new online marketing and promotion tip every week. As part of our year-long birthday festivities, we're celebrating by giving away a new e-newsletter. 52 Web Marketing & Promotion Tips helps you energize your website with a piece of actionable advice delivered directly to your inbox every week, so you can keep your site fresh and vibrant. From writing and link building to best practices and strategy, we’ll help you reach your website goals in for the whole year.

How to Write for the Web - Live Webinar

We’re covering the most important elements of taming your website copy in Keep, Cut or Kill: Writing for the Web webinar on September 2. We’ll reveal how to plan for a copy overhaul, how to be merciless with what you do have, and how to optimize what’s left. You’ll get practical techniques to purge and polish. The 30-minute presentation is lead by our CEO Monique Cuvelier, who spent 20 years as a journalist and web editor. Here are a few ideas from the talk as a preview:

Know your audience first.

10 Things You Didn’t Know About Your Users

1. They're not all using their desktop computers.

Seen all those people trying to meld with their Blackberries? They may be looking at your site on that thing, so make sure it looks good.

2. They have the patience of a puppy chugging espresso.

Get to the point. Fast.

3. They like pretty things, but value efficient navigation more.

Designers do funny things when they get hold of sites. They make them look beautiful, but don't always think about what they're supposed to do.

4. They don't always like slide shows.

Six Party-Planning Tips That Make Your Website Rock

You’d never throw a party without sending invitations. Who wants to sit alone with four dozen spinach triangles and a couple cases of beer? (If you just answered, “I do!” then you might want to get out a little.) That’s effectively what you’re doing if you’re like one of the many people I talk who aim to have an “interactive” website but don’t kick-start the festivities. They expect people to start participating, yet they don’t tell anyone what’s happening or make it a destination worth visiting.

8 Non-Profit Website Tools That Really Work

It's true that your website should be a reflection of your organization's goals and audience, but there are a few proven tools that we suggest again and again because they simply work. They make a more interactive website. They drive more support. They deliver information most efficiently. I happen to be right, but you don't have to take my word for it. I ran a check against some of best top non-profit websites out there – the ones that were official nominees for the 14th annual Webby awards - to see what tools they had on their homepages.

What Happens If You Go Bonkers for Pictures

Never one to turn down a free bagel, I sent away for a coupon from my friendly neighborhood bagel shop. They e-mailed it, as promised, but without any regard for the way most e-mail programs by default disable images. Because the entire thing is an image, I couldn't tell what arrived in my in-box, and I almost deleted it before recognizing the subject line. Here's what I was looking at:

Key to an Awesome Website: the Right Manager

One of the first questions we ask during the kickoff of a new project is, “Who’s taking ownership of this project?” It’s incredible how many times that answer is, “Nobody.”

Unless you plan to let your website turn into a ghost town, put somebody in charge. Appointing no one as the website manager will have one of two outcomes: no one will do anything and your site will rot, or someone will do everything, but you’ll never respect or realize the amount of work they do.