Here's a little secret: web designers like to be bossed around. Nicely. Under certain circumstances. They like to be told of your color preferences. They like to know what styles of fonts to avoid. They want to know what things you find hard to use on the web and the things you prefer to visit.
Maybe your logo started with a clever idea you once loved, but now seems … well … hokey. Or it was something that no one on your Logo Procurement Committee absolutely hated. Or (this is the most likely scenario) you were over-rushed, understaffed, underfunded and that piece of clip art worked just fine, but now you’re still using what was meant to be a placeholder.
Announcing the new Brockton Teen Pregnancy Prevention Program logo:
Brockton Teen Pregnancy Prevention Program Logo
Take a look at A New Day, a heroic organization in Massachusetts that helps victims of sexual and relationship violence. We helped them bring a bright and hopeful face to the work they do with a new logo to match their new name (they're formerly known as Womansplace Crisis Center). The new logo provides instant recognition to non-native English speakers and those who may be illiterate. It also communicates calm, freshness, vibrancy and empowerment.
First impressions count for everything when it comes to websites. In real life, you might have second crack at forming someone’s view of you: making a joke or warmly shaking someone’s hand. But online, when the average viewer’s attention is being pulled in a million different directions, you have to hit them exactly right to make sure they keep coming back. Working with clients over the years, we've uncovered five simple tips that will help you present a great first impression so you can convert a website visitor into a fan.
1. Make your pages consistent.
[This little gem is the e-mail newsletter our subscribers just received. Want a slice of this for yourself? Sign up now.] Logos, you might think, are easy to find these days. There are a million contest websites, services that sell logos for the cost of dinner and plenty of well-intentioned relatives that like to monkey around with graphics programs. That makes bad logos easy to find. Good logos are completely different. They follow a few simple but important guidelines: