As an instructional designer, I use my expertise in teaching and learning to create learning experiences on a wide variety of health topics. Whether I’m developing a course on breast cancer genetics or oral health, a significant part of the process is partnering with experts in the field to develop courses that are informative, engaging and effective. Since many of these courses are written for frontline health workers, they must also motivate participants to make positive changes in their communities.
We talk a lot about discovering who your audience is and talking directly to them through your website. If you’ve been a faithful reader, you know by now that it’s an exercise in self-aggrandizing to focus the website on the big wigs at your organization. However, you should also be looking at less visible audiences.