Too many of the non-profits and religious organizations that come to us think of their communications strategies as one-way streets that never intersect. While they may send messages through their website, Twitter account or Facebook Page, many never ask for feedback or take steps to build a conversation. Instead, they’re focused on one-way announcements of ticket sales or special initiatives. Usually, those messages never intersect with a blended communications strategy. You may see that a church has a Facebook account – but only if you happen to come across it on Facebook.