Free Web stuff has never been more available nor more overwhelming. It's easy for a budget-conscious non-profit or other small organization to glom on to any of the thousands of freebie apps out there and out of eventual frustration, opt for a paid service. On the flip side, it's easy to be deluded into thinking free services can do anything a paid service can do. That's one mistake that can get expensive. It's important to pull out the cash when it's worth it. Even if you save a bit, it helps.