Which is Better for Your Congregation: Facebook or Twitter?
Establishing a social media marketing plan requires heaps of work. Of course you want to know how much you’re getting out of all the hard work you’re putting into one. But the trouble with boiling down ROI on a social marketing effort is, “… you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.”
[Update: make sure you check out this other post on more killer church websites and the specifics that make them great. Also check out our easy solution for church/synagogue websites.]
My article posted earlier this week alludes to how many Christian organizations are grasping new technologies as a way to boost their ministry. I think it's a new idea for many Jewish organizations, which I report are slower to cotton on to technology.
Check out my latest article in The Jewish Daily Forward, which articulates how many of the nonprofits we come into contact with are struggling to keep up with technology. I'm already hearing some "mazel tovs" and "Yes, we're hearing the same thing toos."
Technologically Impaired?
Jewish Organizations Struggle To Keep Pace With New Technologies
By Monique Cuvelier
Wed. Jun 18, 2008