Contra Costa Midrasha's Small Investment & Big Payoff

It's easy to think in extremes with websites. Your website might be looking a little tired, and you might think, "Time for an overhaul!" Often all you need is a little freshening up, and you'll notice a big payoff. As long as you're reasonably happy with your content and you don't have any technical problems, you can execute a few tweaks that are far cheaper than an overhaul, and that pay off big time.

How To Tell If Your Website Is a Success

Simply launching a website is a success in itself, but how do you know if it’s hitting the mark with your audience? It’s a crucial question to ask so you know that the time, effort and money you put into your investment is paying off. The key is to set goals before you even begin on your website project, and then break those goals into measures of success. For instance, your goal may be to transmit your message to more teens. Ways you can measure the success of that goal might be:
  • More registrations from people aged 13-18

5 Useful and Free Web-Based Tools

Free Web stuff has never been more available nor more overwhelming. It's easy for a budget-conscious non-profit or other small organization to glom on to any of the thousands of freebie apps out there and out of eventual frustration, opt for a paid service. On the flip side, it's easy to be deluded into thinking free services can do anything a paid service can do. That's one mistake that can get expensive. It's important to pull out the cash when it's worth it. Even if you save a bit, it helps.

Don't Squander Your Money: 10 Essentials for All Websites

This Halloween I might dress as the economy. I can't think of any scarier. You're right to be scared too, especially if you're a nonprofit and beholden to funders, because you've got to make the case why you need a good website.

Hold on. Reality check: you aren't thinking of cutting funding for your own website, are you? That would be a grave mistake. Websites are not only the public face of your organization, but the best tool you have to information and create a community on a budget.

Don't Squander Your Money: 10 Essentials for All Websites

This Halloween I might dress as the economy. I can't think of any scarier. You're right to be scared too, especially if you're a nonprofit and beholden to funders, because you've got to make the case why you need a good website.

Hold on. Reality check: you aren't thinking of cutting funding for your own website, are you? That would be a grave mistake. Websites are not only the public face of your organization, but the best tool you have to information and create a community on a budget.

Three Top Reasons People Aren't Using Your Site

There could be a million reasons people aren't using your site - maybe it's summer vacation time, maybe there's something going on in the news that's diverting their attention, maybe you don't even have a site yet - but I think there are three main barriers that keep people from visiting a site. Here are those top three reasons and what you can do to remedy them. The Problem: You don't know your site visitors. Which is to say, you either haven't found your target audience, or if you have, you haven't reflected that on your website.