Advertising people will tell you that before anyone will act on an ad, they have to be reminded 18 times. That’s a lot of dead-horse beating. It’s all the more effective if you can find online and offline places to promote. To get you started, here are 18 ways you can tell people to visit your website:

1. Put your website address on your return address labels
2. Mention your website on your voice mail recording
3. Add your site to your e-mail signature
4. Mention any new development any time you talk to someone

When going over the designs for his website, a client of mine said, "If we put our newsletter on our website, why do we need to e-mail it to people too?" My answer: "Because they don't know it's there!" It's a very common question, and a common misconception. Just because you build a website doesn't mean that anyone knows it's there. And it's not a guarantee they'll come. In fact, people are fickle. You have to beat them over the head to make them visit your site, and then you have to make it easy for them to read your site, navigate your site and anticipate what they're looking for.