QuickBooks just did something smart. They asked us what we thought of their QuickBooks Online Plus service in a survey. Since we're a bunch of technologists who think deeply about how to make processes smoother, we told them, in detail.
Asking wasn't the smartest part about what they did, though. Following up was. One of their software developers scheduled a phone call with us, and we all got on the phone for 20 minutes - their tech team and ours - and hashed out some really good ideas for making the service better.
The benefit for them? Good ideas that appeal to clients, expressed intelligently.
The benefit for us? The promise of better service with our online accounting system.
When was the last time you asked the people you serve what they think? Are they learning everything they can? Are they finding what they need on your website? If you ask, you might find some excellent ideas for improvement. Think of sending a website user survey as a first step. We also wrote about this last month when a reader asked us the question How Do I Get Feedback on My New Website?
While we're talking about the benefits of feedback, take a minute to tell us what you think of our newsletter. You might even win a gift certificate. You lucky dog, you.